A founder desk note on category creation, operational software, and why logistics transformation starts with orchestration — not another point tool.
Logistics teams have been asked to modernize with fragmented tools while accountability rises. That mismatch creates burnout, cost leakage, and customer risk.
An operating system approach does not mean one giant module — it means planning, execution, visibility, and improvement connected with intent.
Burhan Surti is Founder & CEO at Logibee.
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